See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
I was running late for my next meeting. I rushed to the car- a rental I picked up at the airport - and starting looking frantically for the sat nav. This was a few years before Waze and Google Maps when digital navigation was just starting out. I launched the maps app from the display panel and typed in the address. A marker showed me the locations on a detailed street map of the area. I spent a few more...
How can content marketing analytics help uncover hidden opportunities in your data? Opportunities that can give you the edge you need to overcome powerful competitors? We will look at how the right marketing attribution metrics can help predict future outcomes. But most importantly, we’ll try to show, how small and lean operations can do content marketing effectively, and outperform competitors with massive budgets. But first, let's go back. Way back. When Winter Came 1939. Following the failed negotiations between Finland and...
Check out our interview with the Syncsort team regarding marketing personalization - link to full interview. Here is a short preview of the full interview: Can you tell us about the mission behind TrenDemon? How are you hoping to impact the digital marketing space? TrenDemon helps marketers better align their efforts with the company’s business goals. In my previous role, as a founder at an online marketing agency, I experienced first-hand the challenges of measuring and proving content marketing ROI. I was...
Two important topics B2B marketers face today are multi touch attribution and real time personalization. On the surface it would seem that these two are only loosely connected. Attribution is aimed at figuring out the impact of different sources, channels, events or assets on a given outcome or revenue while personalization is aimed at optimizing the user journey towards a desired goal or experience. In the following post we’ll try to show how these topics are more closely related and synergistic than we might think....
In this post I'd like to explore why, here at TrenDemon, we believe data visualization, especially in the world of b2b marketing and content marketing analytics, is a powerful component in unlocking the value of data and nurturing growth. In the previous post we discussed the impact of data capital and the importance of collecting and organizing data. This post, however, talks about ways to explore this data, gain a bigger perspective and possibly reach new ideas or insights about what's happening and why....
Marketers, you are sitting on a goldmine yet most of it is turning to rubbish. In this post I would like to discuss why marketers have to be mindful about what they do with their data, what is Data Capital, how to use it effectively and what are the main challenges they are facing. I would also like to share a basic framework of how we approach big-data questions in small steps and how we see successful b2b companies leverage it to outperform their competition. Why Bother With Data? Data...
Investments in marketing, particularly content, are set to increase. But if marketers don’t know if their efforts are boosting the bottom line, then what’s the point? Marketing analytics enable a marketer to gauge the success of strategy and its components as paths to eventual conversion. When marketing analytics show that a tactic isn’t working, change it; if it is working, try to repeat that success with other elements of your campaign. Following are three of the most important analytical results...
On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is about supplying a diversity of information directly and indirectly related to what you do, so that your website becomes a trusted source and a place...
Thanks for reading part 5 of our series: Personalization Perfection. If you haven’t read parts 1, 2, 3, and 4, click here. Personalization is Vital The ultimate content is that which is adjusted to a specific user group. The majority of marketers have come to understand that personalized content is vital for a proper marketing campaign. In fact, it has gotten to the point that personalized content is seen as more important than outbound marketing or generalized content, and is getting a greater...
Thanks for reading part 4 of our series: Analytics and insights. If you haven’t read parts 1, 2 and 3, click here. In our last post, we looked at conversion optimization steps. An important part of conversion optimization is assessing user actions at vital parts of the page so that companies can change elements of the page if needed. Analytics are various tools that provide automated analysis and insights of user actions at touchpoints and other page elements to assist in the optimization...
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