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In this post I'd like to explore why, here at TrenDemon, we believe data visualization, especially in the world of b2b marketing and content marketing analytics, is a powerful component in unlocking the value of data and nurturing growth. In the previous post we discussed the impact of data capital and the importance of collecting and organizing data. This post, however, talks about ways to explore this data, gain a bigger perspective and possibly reach new ideas or insights about what's happening and why....
Marketers, you are sitting on a goldmine yet most of it is turning to rubbish. In this post I would like to discuss why marketers have to be mindful about what they do with their data, what is Data Capital, how to use it effectively and what are the main challenges they are facing. I would also like to share a basic framework of how we approach big-data questions in small steps and how we see successful b2b companies leverage it to outperform their competition. Why Bother With Data? Data...
Investments in marketing, particularly content, are set to increase. But if marketers don’t know if their efforts are boosting the bottom line, then what’s the point? Marketing analytics enable a marketer to gauge the success of strategy and its components as paths to eventual conversion. When marketing analytics show that a tactic isn’t working, change it; if it is working, try to repeat that success with other elements of your campaign. Following are three of the most important analytical results...
On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is about supplying a diversity of information directly and indirectly related to what you do, so that your website becomes a trusted source and a place...
Thanks for reading part 5 of our series: Personalization Perfection. If you haven’t read parts 1, 2, 3, and 4, click here. Personalization is Vital The ultimate content is that which is adjusted to a specific user group. The majority of marketers have come to understand that personalized content is vital for a proper marketing campaign. In fact, it has gotten to the point that personalized content is seen as more important than outbound marketing or generalized content, and is getting a greater...
Thanks for reading part 4 of our series: Analytics and insights. If you haven’t read parts 1, 2 and 3, click here. In our last post, we looked at conversion optimization steps. An important part of conversion optimization is assessing user actions at vital parts of the page so that companies can change elements of the page if needed. Analytics are various tools that provide automated analysis and insights of user actions at touchpoints and other page elements to assist in the optimization...
Thanks for reading part 3 of our series: Optimization and Conversion. If you haven’t read parts 1 and 2, click here. Our previous blog looked at user experience (UX) issues that should be accounted for in the design of every website because a smart website is the basis for good content marketing. Once UX has been analyzed, the website must still be repeatedly altered to ensure maximum user conversion, AKA, conversion optimization. Evolve Your Website for Better Optimization Research has discovered that the average company...
Welcome to a new five-part series about the four vital factors in running a successful content marketing campaign. We’ll be covering tips, tools, and best practices, from the first step of the user journey all the way to reaching your conversion goals. What Your Content Marketing May Be Missing A growing majority of marketers feel that content marketing is the wave of the future. Properly done, content marketing costs 62% less but generates 3x more leads than traditional marketing. Great content creates a link...
Thanks for reading part 2 of our series: Analyzing the User Journey. If you haven’t read part 1, click here. Having great content is essential, but pointless if people cannot easily find, browse, or read relevant articles, or follow the all-important call to action. In fact, even if you paste quality content all over your homepage, few will return to a slow, unattractive, and generally confusing website. To discover how users are interacting with your website, analyzing the user journey is...
In many industries, automation software has taken the place of human activity. One area of particular growth is autonomous marketing software, covering various activities such as competitor intelligence, decision support systems, data mining, and operations management. The market for autonomous marketing will amount to more than $6.5 billion worldwide in 2019, growing from about $2 billion in 2012. What Does Autonomous Marketing Mean for Marketers Some experts believe that autonomous marketing machines can replace humans in areas that rely on these functions, such as marketing. We...
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