See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
Thanks for reading part 3 of our series: Optimization and Conversion. If you haven’t read parts 1 and 2, click here. Our previous blog looked at user experience (UX) issues that should be accounted for in the design of every website because a smart website is the basis for good content marketing. Once UX has been analyzed, the website must still be repeatedly altered to ensure maximum user conversion, AKA, conversion optimization. Evolve Your Website for Better Optimization Research has discovered that the average company...
Welcome to a new five-part series about the four vital factors in running a successful content marketing campaign. We’ll be covering tips, tools, and best practices, from the first step of the user journey all the way to reaching your conversion goals. What Your Content Marketing May Be Missing A growing majority of marketers feel that content marketing is the wave of the future. Properly done, content marketing costs 62% less but generates 3x more leads than traditional marketing. Great content creates a link...
Thanks for reading part 2 of our series: Analyzing the User Journey. If you haven’t read part 1, click here. Having great content is essential, but pointless if people cannot easily find, browse, or read relevant articles, or follow the all-important call to action. In fact, even if you paste quality content all over your homepage, few will return to a slow, unattractive, and generally confusing website. To discover how users are interacting with your website, analyzing the user journey is...
In many industries, automation software has taken the place of human activity. One area of particular growth is autonomous marketing software, covering various activities such as competitor intelligence, decision support systems, data mining, and operations management. The market for autonomous marketing will amount to more than $6.5 billion worldwide in 2019, growing from about $2 billion in 2012. What Does Autonomous Marketing Mean for Marketers Some experts believe that autonomous marketing machines can replace humans in areas that rely on these functions, such as marketing. We...
This post discusses the importance of content marketing analytics, content marketing attribution what are some key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics?If you look up content marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this post, we look at content marketing analytics as the system or method to measure and attribute the value of the marketer's content activities and assets in relation...
The purpose of this post is to explore the intersection between content personalization, marketing and automation. Before we can understand how personalization can help get better results from our marketing automation, let’s first discuss content and personalization. Personalization - Identifying a person’s attributes and customizing the experience accordingly The impact of personalization on performance cannot be understated. Here are some eye-opening stats to put things in perspective:1) Marketers see an average increase of 20% in sales when using personalized web experiences. (source)2) Personalized...
Digital marketers today are collecting and analyzing huge amounts of data in an attempt to connect the dots. One way marketers deal with this overwhelming amount of information is with marketing automation, meaning the ability to carry out actions automatically based on a given set of events. This automation revolution is now starting to penetrate the content marketing space and is helping automate one of the most significant parts of content marketing - content journeys. First things first - what...
According to Moz.com, today’s online consumer spends an average of just under 4 minutes per session. Additionally, very few users can be converted on a first time visit. In fact, “According to Monetate, a typical conversion rate will lie anywhere between 1% and 5%.” This implies that as a marketer, you have very little time in which to engage this potential user to convert. While you may try to impress with superb content, from product descriptions to the latest press release that glorifies...
Holidays are all about family time, great meals, reminiscing about the good times, making new memories, catching up. Right? Well, all that and a whole lot of online buying. In fact, it seems that with every year that passes, marketers have elevated their ‘pitch’ to consumers, thus rendering them with what often seems as endless wish lists – for products and services alike. In fact, this year, “…online sales are expected to show an 8.5 to 9% increase over the holiday...
For content marketers, staying organized and meeting demanding deadlines can be a daunting task, especially when quality can never be compromised. Thankfully, there are tools that serve content and/or marketing purposes that help make sense of all the mess and put content marketers on the right track. Let’s zoom into 10 of these great tools that we feel should form every content marketer’s dream toolbox: (1) Content & Task Management - Trello When will that post be ready? Did you add...
By submitting this form, I agree to Trendemon's privacy policy.
