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So, we’re kinda idiots. For those who know us, that may not come as a real shock but to be a startup in the content marketing space and not have your own blog, well, that takes the prize... . That doesn’t mean we didn’t practice content marketing, write guest posts or use inbound marketing for lead generation or nurturing but we simply didn’t have our own blog. The main reason was that we put off starting our own blog until...
As growth hackers we are obsessed with doing more with less, maximizing ROI and performance, analyzing journeys and measuring and improving results. This post is part guide part observations and examples we came across from clients using TrenDemon. The opportunity - your blog can do SO much more One of the things we discovered early on at TrenDemon when we started working with B2B brands and content marketers is that they many have great blogs, awesome content which they regularly update...
Many online businesses try to generate as many leads as possible. However, due to the fierce competition in this space, it is getting increasingly harder to generate high quality leads in a scalable way. As with any online acquisition channel, you need to pay special attention towards the ROI of your marketing efforts and analyze their effectiveness. When it comes to online marketing efforts, content marketing holds a prominent place today. Content advertising has the potential to deliver positive results...
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