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When a new customer starts using our product, I always ask them the same question: "What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: Of course, there is the best route to the office, and so people should take it. But as I dug in the data, looking for that...
Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishers’ websites. More than 35,000 websites carry Outbrain's promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a small test on a single client. Since then we've expanded our partnership significantly. It's been incredibly exciting to see how our insights really make an impact and...
We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they're able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we've updated our “Insight Sources” report to show you the true impact of your referrals and campaigns. The amount of traffic, sessions, and conversions from each source. Sources that are driving the highest amount of readers Regardless of...
I just flew in from Las Vegas and boy are my arms tired! We spent last week at CMI's Intelligent Content Conference, where we got to speak to content marketers about the future of content marketing measurement. You can find our deck here. But beyond that, we had the opportunity to learn from other ICC speakers. In a conference that is known for being tech-heavy, there was a huge emphasis on the people on the other side of the technology. In his...
It started with a small idea. "Let's survey B2B Marketers to see what they're doing with their content right now." We see 1000s of data points around Content Marketing every day. What's missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 marketers completed it over the course of a month. Then it was time to crunch the numbers. What we discovered was that combining our own data...
Let’s face it: B2B marketing isn’t getting any easier. The competition is fierce, the sales cycle is long, and buyers are more informed than ever. But here’s the thing: with the right strategies, you can still crush it in the B2B sales process. Whether you’re looking to land more leads, shorten your sales pipeline, or figure out how to improve B2B sales, the key is taking a smarter, more focused approach. In this guide, I’m going to show you exactly...
Have you noticed a change in your online browsing experience in the last week or so? If you’re using Google Chrome, that could be your user experience improving by a mile. Last week, Google released an ad blocker native to Chrome. Considering that ad revenue is almost 90% of Google’s revenue, this move may seem a bit self-defeating. But as a long-term strategy, this move definitely makes sense. By hindering display's abilities, Google has taken steps to ensure this revenue stream’s...
In another lifetime, my manager told me to delete a joke from a piece because business people “don’t believe in comedy.” Nevermind that we live in a world with two whole continents worth of “The Office,” or that I didn’t even think I was being funny. The stony-faced bosses shaved that piece of writing down until it was just a husk of jargon-y catchphrases. Like something a machine would make. But our audiences are human -- fatigued, content overloaded humans....
Have you installed a chatbot yet? No? What about a podcast? Podcasts are really hot at the moment. Have you started one? VR. You really need to look into VR. No? Facebook live? 360 video? Vine? You really need to get on Vine. That’s the future of content market - oh, wait Hurry up, you’re getting behind. ************* It’s so easy to fall into the trap of trying any new content format or platform that comes up. It’s like in high...
Marketers, you are sitting on a goldmine, yet most of it is turning to rubbish. In this post, I will discuss why marketers have to be mindful of data, the importance of data capital, and the main challenges of leveraging it. I will also review a basic framework that allows us to approach big data questions through small steps. Why bother with data? Data holds the key to sustainable growth. In marketing, similar to the scientific world, innovation and growth...
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