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I’ve been a rabid consumer of content since the day I was born, and so has most of mankind for the better part of a century. For Baby Boomers, Gen-Xers, Millennials, and every other age group with whatever buzzword or label they have - our eyes have been glued to some screen or another our entire lives, consuming endless hours of content. That being said, as a content marketer with more than a decade of experience, I’m baffled by the...
Imperva is a leading provider of enterprise-scale data and application security solutions that enable compliance and protect critical information from criminal activity. Recognized for its world-class technology, at the time of writing this case study, Imperva was the only company to have led Gartner’s Magic Quadrant for Web Application Firewalls for four consecutive years. They're also a valued TrenDemon customer. We've been working together for a little over a year, and I must say - it's a true pleasure. Imperva works...
Online marketers share a struggle. They spend a lot of resources on creating, organizing, and optimizing the effect of content, but often do so in the dark. That’s why, when it comes to measuring the ROI for their efforts, proving the revenue benefits of content is their biggest challenge. Despite this, about 85% of marketers lack a method to measure the effectiveness of their content! Are you part of this group? Luckily, there’s hope. In our recent webinar, “How to...
Content marketers can often have a love/hate relationship with calls to action. There’s always the fear that a call-to-action can come across as too sales-y or aggressive, and placement and design can be a head-scratcher. If you decide to add a CTA to your article body, here are a few mistakes to avoid. 1) Not considering the traffic source or campaign. User behavior differs from platform to platform, and also by traffic source. For example - people engaging with your...
Part 3: The Death of the Conversion Pixel This is a 3-part series. Click here for part 1, and here for part 2. As I mentioned in part 1, that agency meeting is what got the ball rolling for us to take on the challenge of measuring content for brands. What we needed now was to truly understand the market’s needs and pain points. We sat down with ad agencies, brand marketers, and advertisers to learn more about their challenges. We wanted to better understand why...
Part 2: Learning from Success, Learning from Failure This is a 3-part series. Click here to read part 1. In my last post, I described how brands are racing to stay relevant, and how TrenDemon recognized their pain point and set out to try to solve it. Maybe now you’d expect to see some example of some big brand’s huge content marketing success story and how we used them as a benchmark to define our product. But in reality, it’s just not...
Investments have been made. People have been hired. Results are expected. We all know that content marketing works. But what indicators tell you that your strategy is paying off? And if it’s not, how can you improve it? After talking to countless companies struggling with measuring 1their content efforts, we came up with a helpful cheat sheet. Here’s a little taste of four things that indicate the health state of your content marketing moves. For more, download the complete Cheat Sheet. Reach...
Part 1: The Race for Attention The room was packed. We’re visiting the 33rd floor of the building that housed one of the top agencies in the country. A small crowd of advertisers and analysts is gathered around the meeting table. They had come to learn about how our analytics are helping other companies measure their content marketing efforts. I opened by stating that for our solution to work, you first need to define clear online events as your goals....
We are thrilled to announce the opening of our office in Tokyo! Last week, Avishai Sharon our CEO and Halel Porat, VP Customer Success and Operations kicked off our Japanese adventure with an opening gala attended by Outbrain, Amana, Treasure Data, GumGum, and many more. We were thrilled to share TrenDemon's vision for our business in Japan and beyond. Our new office address in Tokyo: 4-21-2 Nishiazabu Minato-ku, Tokyo, 106-0031 JAPAN Here's to an amazing 2018 in our new home!
I was running late for my next meeting. I rushed to the car- a rental I picked up at the airport - and starting looking frantically for the sat nav. This was a few years before Waze and Google Maps when digital navigation was just starting out. I launched the maps app from the display panel and typed in the address. A marker showed me the locations on a detailed street map of the area. I spent a few more...
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