See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
In today’s competitive marketing world where companies are repeatedly striving to have their products or services seen, having an updated blog is already a well-accepted industry norm. Unfortunately, keeping a blog requires consistent dedication and adequate writing abilities. After all, we can’t just types words out on Wordpress and expect that to have any sort of SEO value. Google and other leading search engines are far too smart for that to have any significance. Therefore, the challenge is quite obvious:...
While some people can’t bear the thought of whipping out a selfie stick while out in public, a significant amount of online users seem to live for followers and filters. When considering these two concepts, one name comes to mind – Instagram. Let’s start with the simple statistics. According to DMR, this leading social network tool enjoys 300 million users, which make up 20% of the total number of online users use the service! These figures may be impressive, but what...
To thrive in today’s marketing world, content marketers need to adopt a thorough strategy that will first and foremost address quality customer pain points and demands. Only in this way will marketers be better positioned to onboard new customers, retain existing ones, and drive sales in the long run. In order to accomplish this difficult task, content marketers must understand the value of customer centricity when establishing or upgrading their content marketing campaigns. According to CMO.com, the need is obvious....
For the busy content marketers, writing deadlines can be pretty difficult to meet, especially when you are expected to develop blog ideas on your own. With so many other content marketing publications and outlets, it also becomes difficult to differentiate one content piece from another. Therefore, brainstorming on the fly can only help to a limited extent. Thankfully, there are resources and simple tips that quickly help writers generate blog ideas. Here are 7 of them: 1) Perform a competitor...
One of the key determinants of content marketing success is the number of actual views your site generates, and the bounce rate. According to a BrightEdge Study conducted last year, “organic search drives 51 percent of all visitors to B2B and B2C websites.” This means that achieving impressive Google search engine results is one of the key drivers of significant levels of inbound traffic. Within this context, it is important to understand that there are many different parameters that can...
The decision to start a business blog is often fueled by the idea that to generate leads, you need to create valuable content that is worth reading. While this is a given in today’s competitive marketing landscape, where seemingly every business is publishing blog posts on a regular basis, the impact of such a blog is ultimately determined by its ability to engage and capture leads. Therefore, even if you have a team of truly creative and efficient writers capable...
With what seems like an endless number of marketing conferences, it can often be difficult to determine which are actually worth the hassle. Frankly, discovering which events will likely give you more “bang for your buck” can be another part-time position. Thankfully there are some that make this search process that much easier – these are the ones not to be missed and that stand out among the crowd. In just a week, one of the leading marketing conferences in...
With the emergence of multi-channel communication outlets, brands worldwide are seeking ways to differentiate their product offerings, while at the same time, reaching out to relevant audiences. This has proven to be a difficult task, with many competitors also looking (and often struggling) to deliver highly relevant and personalized content to end-users. For the past few years, we have been witnessing an exponential growth in content marketing. Yet, despite this growing investment in content creation and distribution, understanding the real...
As experienced marketers, we know the content marketing drill. First, develop customer personas and a target audience. Second, determine the appropriate message we want to convey to potential leads. Third, invest in hiring creative writing staff members or sourcing gifted freelance writers to put those messages into a succinct, yet persuasive format. Fourth, distribute the content and engage in other inbound marketing activities. And last, watch the leads come in. . However, this utopian content marketing schedule leaves out true,...
Last year’s elevator pitch of “describe your business or product in 15 seconds or less” has seemingly turned into a Twitter-dominated “tell your story or idea in 140 characters”. In both cases, the final goal is quite clear – you must be able to deliver a clear message to the end user. This is especially true considering the level of impatience surrounding consumer behavior, whether those incidences result from the time it takes for customers to be persuaded to make...
By submitting this form, I agree to Trendemon's privacy policy.