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1 min

Meet Us at Intelligent Content Conference!

The old-fashioned marketing funnel just isn’t cutting it anymore. Join me and Avishai at the Intelligent Content Conference where we’ll discuss how to break the marketing funnel and measure your content in a way that is actionable and addresses the entire user journey. Come see us on March 21st at 12:15pm at the M Hotel ...

1 min

What B2B Content Marketing Looks Like in 2018

It started with a small idea. “Let’s survey B2B Marketers to see what they’re doing with their content right now.” We see 1000s of data points around Content Marketing every day. What’s missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 ...

2 mins

Reflecting on Growth – 4 Lessons Learned

It always starts with a seed of an idea. Nurtured and cared for, with thoughtfulness and an eye toward innovation. Sometimes growth is hindered.  You learn from mistakes and evolve. Pivot when necessary, and start growing anew. Here at TrenDemon it started with a concrete problem: Marketers don’t have a way to effectively measure and ...

2 mins

Why Google Chose to Shoot Itself in the Foot

Have you noticed a change in your online browsing experience in the last week or so? If you’re using Google Chrome, that could be your user experience improving by a mile. Last week, Google released an ad blocker native to Chrome. Considering that ad revenue is almost 90% of Google’s revenue, this move may seem ...

3 mins

In Defense of Personality

In another lifetime, my manager told me to delete a joke from a piece because business people “don’t believe in comedy.” Nevermind that we live in a world with two whole continents worth of “The Office,” or that I didn’t even think I was being funny. The stony-faced bosses shaved that piece of writing down ...

4 mins

4 Tips to Avoid Format Fatigue

Have you installed a chatbot yet? No? What about a podcast? Podcasts are really hot at the moment. Have you started one? VR. You really need to look into VR. No? Facebook live? 360 video? Vine? You really need to get on Vine. That’s the future of content market – oh, wait Hurry up, you’re ...

5 mins

Double Down on Content or Be Left Behind

I’ve been a rabid consumer of content since the day I was born, and so has most of mankind for the better part of a century. For Baby Boomers, Gen-Xers, Millennials, and every other age group with whatever buzzword or label they have – our eyes have been glued to some screen or another our ...

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