Realizing we don't always have the time to watch every webinar we want (as well as the onset of webinar fatigue), we thought it could be helpful to put together a deck with the key findings, benchmarks, stats and methodologies we've had our guest speakers on our webinars share. Enjoy! https://www.slideshare.net/AvishaiSharon/tldw-key-slides-stats-and-takeaways-from-our-202021-personalization-webinars
I had the pleasure of chatting with Marko Velimirović to discuss Trendemon's journey, our mission and what sets us apart in the marketing & sales technology space. Some key takeways: What Problem do we solve? The problem that we are helping our customers solve is how to understand if a user that is coming to their website is a relevant potential buyer. We help them understand what they are doing on their website, what’s the content they are engaging with,...
How do cyber security marketers can leverage account-based web personalization to reduce friction on their buyer journeys? This time, we've invite Limor Danai, marketing director @ Tenable to share with us her methodologies, best practices and challenges. Limor joined Tenable following the acquisition of Indegy, so we also discussed the differences between using personalization at a small startup versus a large enterprise like Tenable. https://www.youtube.com/watch?v=l1VsQL7ff4o&t=11s We've also shared some interesting statistics from our data, showing the strong correlation between number...
https://vimeo.com/508109716 How do you personalize B2B website experiences when you have over 50 different products, dozens of buyer personas and need to manage extremely long conversion cycles? This is the herculean challenge AudioCodes' marketing team is confronted. We've asked our good friend Daniel Bleichman, who heads marketing operations at AudioCodes, to share with us his approach, tech stack and methods for managing such complex buyer journey scenarios. Personalization is now regarded by digital marketers as the most effective yet most...
Over the past months we have been witnessing the migration of entire B2B business processes from offline to online. Field sales have transformed into inside sales and field marketing into digital. In our recent webinar, we discussed some of those transformations. We showed how Account-based marketers are finding new ways to engage target accounts online as well as leverage personalization. A major cornerstone of that transition process is the website. It's more important than you may think. Your website is...
Enterprise marketers that relied on direct, offline contact at events and conferences as a major source of leads are waking up to a new reality. In this webinar we will share stats and insights from our work regarding trends in customer journeys, especially in cyber security companies and discuss ways b2b and ABM marketers are closing the distance between them and target accounts online by leveraging account-based identification and personalization to engage their pipeline. Watch our webinar, done in collaboration...
Feedback is the lifeblood of marketing. Without a proper feedback loop, it's hard, almost impossible, for marketers to know whether their efforts are bearing fruit. When we started Trendemon, we seeked to answer What is the ROI of Content Marketing. It was that blindness content marketers suffered from, not knowing how their creative efforts impacted revenue, which prompted us to search for a solution. Today, we see enterprise marketers plagued by another blindness, but one that we're not sure most...
By: Halel Porat, Trendemon COO and Head of Customer Success The Sudden Death of Field Marketing The new reality of the COVID-19 pandemic has set the marketing industry on its ear in 2020. Events, shows, and field marketing are all out the window for B2B companies, replaced by ebooks, case studies, and webinars as just about everyone works from home. To overcome these new challenges, marketing teams are rethinking their strategies, and most shift to focusing on their own media....
How is ABM helping marketers adapt to the coronavirus era? As with many transitions (like work from home), Covid-19 has accelerated many organizational transformations. One of those transitions is the shift to ABM. This is in part due to the growing focus many companies now give to their existing customers and pipeline. Even before coronavirus, over 45% of marketers report achieving more than double the ROI from ABM. So, we wanted to break down ABM into 5 specific stages companies...
We’re proud to share our most extensive product release to date, with new powerful Account Based Marketing capabilities that will supercharge your marketing performance: Turn anonymous traffic to identified visits from enterprises and see from which specific campaigns your key accounts are coming from: Why is this important? This will help you find out whether your marketing campaigns are effective at bringing in relevant visitors. Improve your ROI by focusing on those channels that actually yield the most relevant and engaged enterprise...
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