Let’s face it: converting free clients into paying customers for B2B products can be tough. You’ve already gotten them through the door—they’ve signed up, tried your product, and maybe even liked it. But here’s the challenge: how do you convince them to take the next step and pay for it? Spoiler alert: it’s not about pushing harder. It’s about creating an experience that makes your B2B product a no-brainer for their business. In this guide, you’ll learn exactly how to...
Optimizing the B2B buyer journey can feel overwhelming. There are multiple stages, decision-makers, and touchpoints to manage. It’s no wonder many businesses struggle to align their sales and marketing efforts effectively. And here’s the thing: understanding your B2B buyer journey isn’t enough. You need a plan—a step-by-step approach that helps you engage potential customers at every stage of the buying process. That’s what this guide is all about. You’re about to learn exactly how to map the journey, address pain...
By: Halel Porat, Trendemon COO and Head of Customer Success The Sudden Death of Field Marketing The new reality of the COVID-19 pandemic has set the marketing industry on its ear in 2020. Events, shows, and field marketing are all out the window for B2B companies, replaced by ebooks, case studies, and webinars as just about everyone works from home. To overcome these new challenges, marketing teams are rethinking their strategies, and most shift to focusing on their own media....
How is ABM helping marketers adapt to the coronavirus era? As with many transitions (like work from home), Covid-19 has accelerated many organizational transformations. One of those transitions is the shift to ABM. This is in part due to the growing focus many companies now give to their existing customers and pipeline. Even before coronavirus, over 45% of marketers report achieving more than double the ROI from ABM. So, we wanted to break down ABM into 5 specific stages companies...
We’re proud to share our most extensive product release to date, with new powerful Account Based Marketing capabilities that will supercharge your marketing performance: Turn anonymous traffic to identified visits from enterprises and see from which specific campaigns your key accounts are coming from: Why is this important? This will help you find out whether your marketing campaigns are effective at bringing in relevant visitors. Improve your ROI by focusing on those channels that actually yield the most relevant and engaged enterprise...
Just like in the Games of Thrones series, for many years the marketing landscape had its own giant wall dividing two populations: the B2B and the B2C (Brand) marketers. That wall separated ideas, methodologies and tools. Even the languages used on both sides were different. However, in contrast to the man-made ice wall, the marketing wall was not erected by people but by the available technology and capabilities. In the past couple of years, Account-Based Marketing (ABM) has taken the B2B...
Account-Based *Content* Marketing – Talking to the right crowd at the right time ABM is a buzzword in marketing these days. However, marketing teams might be surprised to find that this is not a new concept to the Sales Teams they work with. Sales have always had their eyes on target accounts, unlike marketers who have typically aimed to talk to anyone who is willing to listen. That’s changing now that marketers have more data available to them and the...
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