B2B buyers are champions of effective time management, which is why they hate wasting time receiving generic ads from businesses that don't solve their problems or soothe their pain points. As a marketer, the ideal way to avoid irritating B2B buyers is by delivering relevant, informative content when they need it most, such as when they search for your business or visit your website. And what's more relevant than personalized content? 70% of buyers now expect to receive personalized content,...
The B2B buyers' journey can be a long one, with plenty of winding turns. When a company is looking for critical equipment or an enterprise software solution, the purchasing process can take many months and involve multiple decision-makers within the organization. This journey poses challenges for sales and marketing teams. It doesn't do much good to serve up content that shows off your product's best features. Why? Because that buyer is already familiar with your product's best features and is...
When B2B buyers research their purchasing options, they always have specific questions to address. They're looking for detailed, useful information – and they're going to spend more time engaging with sellers who can provide it to them. Content marketing is the umbrella term that captures all of the processes for creating and distributing this information. The individual responsible for shaping it all into an effective strategy is the content marketing manager. Almost two-thirds of successful B2B organizations have a defined...
Man oh man, ‘22 was a funky, roller-coaster of a year. Hopefully, ‘23 will be a chill year, I think we all earned it, no? Anyway, as everyone braces for the new year or just out for their holiday off-time, we took a look back at how b2b journeys looked in ‘22. Let's check out some figures: How did B2B websites convert in 2022? As part of our annual benchmarks analysis (stay tuned for the full report in the coming...
How do B2B businesses find clients? They have marketing and sales teams, of course. But if you reverse the question, the response is not so obvious: Your B2B marketing and sales teams find clients, but how do clients find you? 41% of B2B buyers read three to five content pieces before engaging with a sales representative. In response, B2B businesses are making their brand and expertise more visible by producing the valuable educational content buyers are actively looking for. And...
B2B marketing is not for the faint of heart, even if you have an incomparable product. First, winning over skeptical buyers burned in the past by slick marketing campaigns and overblown promises is an uphill battle. Then, before buyers step into your sales funnel, they spend a long time in the dark funnel doing independent research without engaging directly with brands. This results in ever-lengthening sales cycles, making it challenging to figure out the best ways to market to them....
Competition is fierce for B2B marketers. Buyers conduct their research anonymously, deftly avoiding your best lead-capturing tricks. Closing a deal means winning over an entire purchasing team, not just one or two key decision-makers. To connect with potential customers and bring successful close sales, you have to adapt your approach to meet the needs of today's buyers by using account-based marketing (ABM) techniques backed up with artificial intelligence and big data. With more than 70% of sellers purporting to have...
Leads are the lifeblood of B2B. When you're selling high-value business solutions, every purchase counts. The only way to keep the revenue stream flowing is to find viable leads for your sales team. The leads you want to focus on have already shown some interest in purchasing, categorized as either Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs). Everybody agrees that the key distinction between MQLs and SQLs is that SQLs are more interested and prepared to purchase than...
If there's one thing we know for sure about B2B buyers, it's that they rarely make an on-the-spot decision. Instead, they search Google to weigh their options, where they might come across your business in the process–or they might not. During their journey, B2B buyers don't want surprises and confusion. 80% appreciate content that helps them learn about a product or service during their research stage. This explains why B2B marketing is about providing the right content and information at...
So far we’ve explored the importance and methods for measuring MarTech ROI and Uplift. Now, we’d like to dive deeper on how to maximize conversion rates of target accounts visiting your site into pipeline opportunities. Like many things in life and in marketing, the theory is simple enough, but it's all about the execution. The theory has 3 parts: Segmentation, Identification and Activation. Each of those sections can make or break the effectiveness of the entire process. Segmentation - Breakdown...
By submitting this form, I agree to Trendemon's privacy policy.