As we’ve discussed in our previous post on measuring MarTech ROI , evaluating the impact of tech on business is hard. In this edition of the journey we’ll zoom in on one key component required for this evaluation - uplift. We will show how here at Trendemon we analyze it and reveal some interesting benchmarks and correlations around this topic. A recent survey by DemandGen Report states that only 10% of B2B marketers think they have an excellent ability to measure and analyze marketing performance and impact. 54% of B2B...
The B2B buyer's journey involves many interactions with the company that eventually gets the sale. Succeeding in today's competitive, multi-channel selling environment requires orchestrating the buyer journey, anticipating the turns, and providing relevant information to guide the buyer toward the right solution. Effective journey orchestration requires ongoing tracking of your leads at the account and individual levels. It also demands a deep analysis of their behaviors and interactions to generate insights into their journey’s progress and their purchasing intentions. With...
In this edition of ‘The Journey’ we’ll discuss how to measure Martech’s true ROI and share our own brand-developed ROI Calculator. Simply plug in your numbers and get a clear view of ROI multiples and payback period for your MarTech solution or vendor of choice. ROI Measurement The ability to measure ROI is amongst the top 3 factors marketers cite as the most important when choosing a Marketing Technology solution replacement and had the largest change across the years according...
In this edition of The Journey newsletter, we took a deeper look into the current B2B Marketing analytics scene to gain a better understanding of the benefits and efforts in implementing personalized buyer journeys. We will also share stats that will arm you in your organization's personalization endeavors. Personalization is All Around Us When most people hear the term “personalization”, they immediately think of a B2C customer experience. But the truth is personalization has been around far before e-commerce, or...
Monitoring the sales processes for your business isn't easy. There's so much data to collect, so many metrics to track, and even more answers to find. But what if you could optimize your B2B sales pipeline to gain better visibility over your prospects' buying journeys or deal stages? Tracking the deal stages in your sales pipeline isn't just essential for maximizing conversions. The data you gather can also help you forecast, set KPIs, and ensure that your sales team feels...
Many successful B2B companies are embracing the idea of working smarter, not harder. It's become clear that there must be a better solution than casting a wide net with your marketing efforts to herd leads into your funnel and hoping that one or two will emerge as customers at the other end. Now, sellers are adopting Account-Based Marketing (ABM) as their strategy of choice. Seven out of ten marketers use ABM, and 87% say that it outperforms their other marketing...
For many years, marketers had a dependable solution to serve online content to their audience: web-based Content Management Systems (CMS). Now, marketers are finding that CMS is a product of its time. CMS was built around the assumption that most people were browsing their internet on desktop PCs and laptops, doggedly plugging in search keywords and reading static web content. Unfortunately for CMS users, legacy web pages built with legacy systems are not driving conversions in 2022. The user experience...
In a world where most marketers put more effort into video campaigns, webinars, and identifying new opportunities to reach their clients, it's fair to ask, "Is email still a good marketing strategy?" Surprisingly, the answer is still yes, it is. The oldest online messaging channel is still the most effective. Need proof? There are about 4 billion people who use email daily and it will reach 4.6 billion by 2025. The email marketing market continues to grow and is expected...
Seven out of ten B2B buyers use the seller's website as a resource when they're researching a purchase. Websites can look pretty, load fast, and be full of exciting content, but none of these things are going to drive conversions for B2B sellers unless they're part of a coherent B2B website strategy. A strategy ensures that your website isn't just a pleasant diversion for buyers on the journey toward purchasing your product or service. Your strategy determines how and when...
While there may be bountiful customer data sources all around us, it's not always easy to find meaningful signals amidst all the noise. The accuracy and relevance of data are a significant concern. 72% of organizations are convinced that data quality issues affect how their customers trust and perceive them. Rich, high-quality customer data is needed for your sales team to make deep customer connections that convert. While basic tools like lead capture forms can help you amass reliably accurate...
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