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The purpose of this post is to explore the intersection between content personalization, marketing and automation. Before we can understand how personalization can help get better results from our marketing automation, let’s first discuss content and personalization. Personalization - Identifying a person’s attributes and customizing the experience accordingly The impact of personalization on performance cannot be understated. Here are some eye-opening stats to put things in perspective:1) Marketers see an average increase of 20% in sales when using personalized web experiences. (source)2) Personalized...
Digital marketers today are collecting and analyzing huge amounts of data in an attempt to connect the dots. One way marketers deal with this overwhelming amount of information is with marketing automation, meaning the ability to carry out actions automatically based on a given set of events. This automation revolution is now starting to penetrate the content marketing space and is helping automate one of the most significant parts of content marketing - content journeys. First things first - what...
According to Moz.com, today’s online consumer spends an average of just under 4 minutes per session. Additionally, very few users can be converted on a first time visit. In fact, “According to Monetate, a typical conversion rate will lie anywhere between 1% and 5%.” This implies that as a marketer, you have very little time in which to engage this potential user to convert. While you may try to impress with superb content, from product descriptions to the latest press release that glorifies...
Holidays are all about family time, great meals, reminiscing about the good times, making new memories, catching up. Right? Well, all that and a whole lot of online buying. In fact, it seems that with every year that passes, marketers have elevated their ‘pitch’ to consumers, thus rendering them with what often seems as endless wish lists – for products and services alike. In fact, this year, “…online sales are expected to show an 8.5 to 9% increase over the holiday...
For content marketers, staying organized and meeting demanding deadlines can be a daunting task, especially when quality can never be compromised. Thankfully, there are tools that serve content and/or marketing purposes that help make sense of all the mess and put content marketers on the right track. Let’s zoom into 10 of these great tools that we feel should form every content marketer’s dream toolbox: (1) Content & Task Management - Trello When will that post be ready? Did you add...
Maximizing content marketing performance is a function of multiple approaches and strategies. From producing and distributing quality content to drive sales to presenting relevant offers to push leads to convert, there are many different ways to convert leads into actual customers. However, it seems as though this is often easier said than done. With many competing companies expanding their budgets to facilitate content marketing production on a grander scale, it helps to focus on specific strategies that can maximize your...
As content marketers, we all know the value of what our former and current customers have to say about our product. In fact, we would all love to hear that our new customers reached us simply by word of mouth. However, in this digital age, the power of online reviews is often the first step in creating a relationship between the product and the potential buyer. In fact, the extent to which these reviews are powerful is astonishing. According to...
In today’s competitive marketing world where companies are repeatedly striving to have their products or services seen, having an updated blog is already a well-accepted industry norm. Unfortunately, keeping a blog requires consistent dedication and adequate writing abilities. After all, we can’t just types words out on Wordpress and expect that to have any sort of SEO value. Google and other leading search engines are far too smart for that to have any significance. Therefore, the challenge is quite obvious:...
If you're looking to drive sales on Instagram, you're in the right place. More and more B2B brands are discovering the potential of Instagram to reach decision-makers, build trust, and generate revenue. But succeeding on this platform requires more than just posting—it’s about crafting a marketing strategy that connects, informs, and converts. In this guide, we’ll walk through how to generate sales on Instagram, with actionable insights, real-world examples, and practical steps to help your business stand out. Ready to...
To thrive in today’s marketing world, content marketers need to adopt a thorough strategy that will first and foremost address quality customer pain points and demands. Only in this way will marketers be better positioned to onboard new customers, retain existing ones, and drive sales in the long run. In order to accomplish this difficult task, content marketers must understand the value of customer centricity when establishing or upgrading their content marketing campaigns. According to CMO.com, the need is obvious....
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