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Here’s the thing about B2B and B2C websites: They’re not just different—they’re designed for completely different worlds. A B2B website focuses on business buyers who need in-depth information and logical decision-making. Meanwhile, a B2C website targets individual consumers, aiming for quick purchases and emotional engagement. But here’s the kicker: understanding the difference between B2B and B2C websites isn’t just helpful—it’s essential. It’s the foundation of creating a site that works for your audience. In this guide, we’re going to break...
We recently co-hosted an exciting in-person event with Envy, where top B2B marketing experts shared their most effective strategies. The event featured 8 sessions, each filled with actionable advice and real-world examples. Here’s a closer look at two of these sessions: Learning From Failure - How to Build and Grow an ABM Strategy from Scratch Hosted by Michal Hershkovitz, Sr. Demand Generation Manager at JFrog, and Avishai Sharon, CEO and Founder of Trendemon. Mid-Year Benchmarks: Insightful 2024 mid-year benchmarks provided...
The Shift in B2B Marketing Strategy It is now clear beyond doubt that the traditional B2B growth playbook is no longer relevant. Our latest discussion delves into the transition from linear funnels to dynamic flywheels, offering a new perspective on go-to-market (GTM) strategies that capture and retain the attention of target audiences more effectively. Understanding the Components of B2B GTM GTM strategies can be broadly categorized into inbound and outbound activities. Inbound tactics encompass search engine optimization, partner referrals, and...
In B2B GTM, personalization is quickly becoming a crucial strategy for engaging potential clients and driving conversions. A personalized experience will significantly enhance the way businesses interact with their audience, creating more meaningful and impactful engagements. One of the most effective ways to implement this strategy is through the use of playbooks. In this blog post, we'll discuss the importance of B2B website personalization, explore the role of playbooks, and share ways to track the impact of these efforts. Why...
As we’re about to wrap up the first half of 2024, it’s clear that B2B buyer journeys are continuing to evolve, reflecting significant shifts in behavior and engagement. We are also witnessing changes in the priorities and efforts of B2B marketing organizations which could indicate the beginning of a pivot from defensive approaches which dominated 2022-3 towards careful growth initiatives and strategies. You can find our previous report analyzing the major shifts in buyer journeys of 2023 here. Here are...
In today's competitive landscape, the importance of branding goes beyond visuals or logos. Good branding is about shaping perceptions, building trust, and creating a strong identity that resonates with your target market. Whether you’re a startup or a well-established company, understanding why branding matters can be the key to unlocking lasting success. In this guide, we’ll dive into the importance of branding in marketing, explore the benefits of branding, and provide actionable steps to strengthen your brand. 1. Understanding What...
In our previous blog post, we explored the transition from purely intent-based strategies to a nuanced approach that emphasizes interest. While interest forms the backbone of our engagement strategy, measuring intent remains crucial to identifying ready-to-convert leads. At Trendemon, we utilize advanced methods to measure intent effectively. Here’s how we do it: 1. Engagement WIth Content Website engagement is a primary indicator of user intent. By analyzing how visitors interact with our site, we can gauge their readiness to engage...
We recently chatted with Jon Miller founder of Marketo and Engagio, where he made his predictions for what will come in the B2B marketing space in 2024. He agreed that the ABM playbook of recent years is dead and no longer effective. Now that we know this the first question always asked is what's next. The Shift from Intent to Interest Traditionally, B2B marketing strategies heavily relied on identifying intent signals, which suggest when a potential customer is ready to...
In our most recent ABM event, we ventured beyond the basics and delved into the transformative world of ABM. Whether you're still on the cusp of embracing ABM or already navigating its complexities, this blog post is your essential read. We kicked off the event by unraveling the 'when' and 'how' of stepping into ABM for newcomers, providing insights that demystify the initial stages of adoption. Then, we shifted gears to tackle a more nuanced topic - the common pitfalls...
Diving into Account-Based Marketing (ABM) is a significant strategic decision for any business. As we navigate the complexities of modern marketing, understanding whether ABM fits into your go-to-market (GTM) strategy is crucial. This post will guide you through assessing your business’s compatibility with ABM, evaluating organizational readiness, and taking the initial steps to implement this targeted approach. Is Your Business ABM Compatible? One could say that you don't choose ABM, ABM chooses you. In other words, ABM should be the...
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