See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
In classic B2B GTM (everything but PLG), there is no single buyer—there’s a buying group. For deals over $100K ACV, our data shows that 9-13 unique people from each company with a pipeline opportunity visit the seller’s website during the buying process. Interestingly, 80% of these group members will remain anonymous, even after the deal is won. Each member has different agendas, responsibilities, and questions they need answered. Here’s how we suggest structuring your content strategy to support the diverse...
Let’s face it: being a marketing leader today is no walk in the park. You’re not just managing campaigns—you’re making strategic decisions that can make or break a brand. It’s about aligning the bigger picture with day-to-day actions, all while staying ahead of trends and keeping your team motivated. That’s where strategic marketing leadership comes in. It’s the perfect mix of vision, execution, and adaptability. Whether you’re running a marketing department or scaling a new initiative, this guide will give...
With the rise of constant digital connectivity, old-school outbound outreach methods are no longer as effective. Flooding potential buyers with cold emails and unsolicited calls that demand their attention rarely achieves the desired outcome. So, why do we still cling to these antiquated tactics? It's time for a shift in perspective. Adopting a value-driven Go-to-Market (GTM) strategy could be the game-changer we need. The Inefficiency of Traditional Outbound Outreach Many professionals feel perplexed and frustrated when bombarded by cold emails...
Tune in to this episode of APAC's B2B Growth podcast! Trendemon’s Founder and CEO, Avishai Sharon, joined Shahin Hoda - Founder of xGrowth, to discuss digital personalization tactics for B2B marketers. The episode includes: B2B GTM playbooks Optimizing digital experience for maximum impact Building meaningful website experiences for target audiences Gated content vs. ungated content LLM for content creations and beyond Listen to the full episode here. Check out these insightful highlights: https://trendemon.wistia.com/medias/awie7bh2zq https://trendemon.wistia.com/medias/mf3lwovl65
Here’s the thing about B2B and B2C websites: They’re not just different—they’re designed for completely different worlds. A B2B website focuses on business buyers who need in-depth information and logical decision-making. Meanwhile, a B2C website targets individual consumers, aiming for quick purchases and emotional engagement. But here’s the kicker: understanding the difference between B2B and B2C websites isn’t just helpful—it’s essential. It’s the foundation of creating a site that works for your audience. In this guide, we’re going to break...
We recently co-hosted an exciting in-person event with Envy, where top B2B marketing experts shared their most effective strategies. The event featured 8 sessions, each filled with actionable advice and real-world examples. Here’s a closer look at two of these sessions: Learning From Failure - How to Build and Grow an ABM Strategy from Scratch Hosted by Michal Hershkovitz, Sr. Demand Generation Manager at JFrog, and Avishai Sharon, CEO and Founder of Trendemon. Mid-Year Benchmarks: Insightful 2024 mid-year benchmarks provided...
The Shift in B2B Marketing Strategy It is now clear beyond doubt that the traditional B2B growth playbook is no longer relevant. Our latest discussion delves into the transition from linear funnels to dynamic flywheels, offering a new perspective on go-to-market (GTM) strategies that capture and retain the attention of target audiences more effectively. Understanding the Components of B2B GTM GTM strategies can be broadly categorized into inbound and outbound activities. Inbound tactics encompass search engine optimization, partner referrals, and...
In B2B GTM, personalization is quickly becoming a crucial strategy for engaging potential clients and driving conversions. A personalized experience will significantly enhance the way businesses interact with their audience, creating more meaningful and impactful engagements. One of the most effective ways to implement this strategy is through the use of playbooks. In this blog post, we'll discuss the importance of B2B website personalization, explore the role of playbooks, and share ways to track the impact of these efforts. Why...
As we’re about to wrap up the first half of 2024, it’s clear that B2B buyer journeys are continuing to evolve, reflecting significant shifts in behavior and engagement. We are also witnessing changes in the priorities and efforts of B2B marketing organizations which could indicate the beginning of a pivot from defensive approaches which dominated 2022-3 towards careful growth initiatives and strategies. You can find our previous report analyzing the major shifts in buyer journeys of 2023 here. Here are...
In today's competitive landscape, the importance of branding goes beyond visuals or logos. Good branding is about shaping perceptions, building trust, and creating a strong identity that resonates with your target market. Whether you’re a startup or a well-established company, understanding why branding matters can be the key to unlocking lasting success. In this guide, we’ll dive into the importance of branding in marketing, explore the benefits of branding, and provide actionable steps to strengthen your brand. 1. Understanding What...
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