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In a recent insightful interview with Jon Miller, co-founder of Marketo, Engagio and ex-CMO at DemandBase, we delved deep into the transformative trends shaping the B2B marketing ecosystem. The discussion centers on the 5 key transformations that explain why and how to adapt your business to the latest trends. Here’s a snapshot of the key takeaways, but for the full range of insights, you won't want to miss the complete interview. Ready to watch? Click here to jump right into the...
Table of Content: Chapter 1: From Lead to Account - A Paradigm Shift in B2B Analysis Chapter 2: Macro Trends in B2B Selling Over the Past Three Years Chapter 3: 2023 Trends and Statistics in the B2B Buying Journey Chapter 4: Looking Ahead: GTM Strategies for 2024-2025 Welcome to our exploration of the B2B buyer journey, an in-depth analysis designed to illuminate the evolving landscape of B2B marketing and sales. In this e-book, we delve into the trends and benchmarks...
Watch our session, "Make Peace with Your CFO - Prove and Improve ABM ROI," hosted by Adam Kaiser, VP Growth Marketing at 6sense, and Trendemon's Avishai Sharon. Learn how to measure the impact of ABM on business outcomes. The session addresses challenges in the ABM journey, presents a CFO-friendly approach for measuring business impact, and discusses winning strategies such as website experience optimization and personalization. Want to see Trendemon in action? Start your free trial or talk to us.
In the realm of B2B marketing, traditional website conversion metrics, though popular, fall short when it comes to measuring the impact of Account-Based Marketing (ABM). The essence of ABM lies in its targeted approach, focusing on the buying group and account levels, rather than the individual lead. This fundamental difference is where the traditional metrics show their limitations, offering a skewed understanding of ABM's true effectiveness. Beyond Leads: The Account-Centric Lens ABM strategies are designed to engage specific accounts, tailoring...
Keeping up with B2B marketing trends is no longer just a good idea—it’s essential. Why? Because the business landscape is evolving faster than ever. If you want to stay ahead, you need to understand the 2024 B2B marketing trends shaping the industry. And that’s exactly what this article delivers: actionable insights, cutting-edge strategies, and real-world examples. You’ll get everything you need to refine your approach, engage decision-makers, and maximize your impact. Ready to dive into the future of business-to-business marketing? ...
Watch this short clip to get a bird's eye view of the Trendemon platform, its positioning and the tools it can consolidate: Want to see Trendemon in action? Start your free trial or talk to us.
B2B marketers must stay ahead of the curve as we approach 2024. In this newsletter, we highlight five pivotal topics that demand your attention, providing insights and strategies to navigate the gaps. Join us as we unlock opportunities and guide you through the trends that will shape your success in the coming year. 1. Privacy and depreciation of 3rd party cookies The landscape of digital marketing undergoes significant changes with the impending deprecation of 3rd party cookies and increasing focus...
Google optimize is gone. Now what? Actually, a lot. There’s so much more you can do when it comes to B2B website optimization. And you don’t need Google for that. Watch our 30-minute webinar with Elad Hefetz from Airfleet and Trendemon's Avishai Sharon as we take a deep dive into Account-Based Experience Optimization and explain how to connect personalization, experimentation, and revenue attribution. You can also explore our AB testing capability on your own! https://www.youtube.com/watch?v=kIcIlWPEMcc Book a demo with us...
As we usher in 2024, the spotlight is on ROI. B2B marketers are gearing up to align their strategies with a revenue-driven agenda. The challenge lies in quantifying the impact of every marketing action, and presenting the numbers that prove the influence of these activities. Decoding ROI: Aligning CMO-CFO Objectives As organizations engage in year-end budget discussions, the intricate dance between CMO objectives and CFO expectations becomes increasingly apparent. In the B2B realm the challenge of attributing marketing ROI is...
Introduction Earlier this year we officially kicked off our partnership with 6sense. Now, armed with half a year's worth of data, we delve deep into how this partnership has translated into quantifiable results. Specifically, we assessed the conversion of custom audiences based on 6sense segments into successful deals in comparison to other audience subsets. Methodology Before diving into results, let’s understand our evaluation framework: Identification and Mapping: Through Trendemon's 6signal integration (a reverse IP company lookup API by 6sense), we...
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