B2B marketing is harder than ever. More noise, more buyers involved in the process, and more complex buying journeys have posed a significant challenge for marketers to be effective. With the average B2B buying group now including at least 9-10 stakeholders, and a sales cycle that can last up to 11 months, B2B marketing is no longer tactical – it’s strategic and requires a complete mindset shift. Our annual B2B buyer journey report is an attempt at cultivating this shift...
In our previous blog post, we explored the transition from purely intent-based strategies to a nuanced approach that emphasizes interest. While interest forms the backbone of our engagement strategy, measuring intent remains crucial to identifying ready-to-convert leads. At Trendemon, we utilize advanced methods to measure intent effectively. Here’s how we do it: 1. Engagement WIth Content Website engagement is a primary indicator of user intent. By analyzing how visitors interact with our site, we can gauge their readiness to engage...
We recently chatted with Jon Miller founder of Marketo and Engagio, where he made his predictions for what will come in the B2B marketing space in 2024. He agreed that the ABM playbook of recent years is dead and no longer effective. Now that we know this the first question always asked is what's next. The Shift from Intent to Interest Traditionally, B2B marketing strategies heavily relied on identifying intent signals, which suggest when a potential customer is ready to...
In our most recent ABM event, we ventured beyond the basics and delved into the transformative world of ABM. Whether you're still on the cusp of embracing ABM or already navigating its complexities, this blog post is your essential read. We kicked off the event by unraveling the 'when' and 'how' of stepping into ABM for newcomers, providing insights that demystify the initial stages of adoption. Then, we shifted gears to tackle a more nuanced topic - the common pitfalls...
Diving into Account-Based Marketing (ABM) is a significant strategic decision for any business. As we navigate the complexities of modern marketing, understanding whether ABM fits into your go-to-market (GTM) strategy is crucial. This post will guide you through assessing your business’s compatibility with ABM, evaluating organizational readiness, and taking the initial steps to implement this targeted approach. Is Your Business ABM Compatible? One could say that you don't choose ABM, ABM chooses you. In other words, ABM should be the...
In a recent insightful interview with Jon Miller, co-founder of Marketo, Engagio and ex-CMO at DemandBase, we delved deep into the transformative trends shaping the B2B marketing ecosystem. The discussion centers on the 5 key transformations that explain why and how to adapt your business to the latest trends. Here’s a snapshot of the key takeaways, but for the full range of insights, you won't want to miss the complete interview. Ready to watch? Click here to jump right into the...
Watch our session, "Make Peace with Your CFO - Prove and Improve ABM ROI," hosted by Adam Kaiser, VP Growth Marketing at 6sense, and Trendemon's Avishai Sharon. Learn how to measure the impact of ABM on business outcomes. The session addresses challenges in the ABM journey, presents a CFO-friendly approach for measuring business impact, and discusses winning strategies such as website experience optimization and personalization. Want to see Trendemon in action? Start your free trial or talk to us.
Now more than ever, businesses are prioritizing efficiency over growth; you need to be able to show proof of value, or you’ll be wished adieu. However, figuring out your website ROI can be hard as f**k, or is it? As we know, ROI consists of 2 parts, the return, and the investment; the investment part is usually straightforward as it's usually how much you spend on your website. The real challenge is finding the return. In this post, we will share a...
One thing we can definitely take from 2022 is that it’s a buyer's world, and we're just living in it. The road these buyer journeys are on is longer and bumpier than ever. Let’s get right into it. Picking up from where we left off in part 1 of our analysis. In this edition, we will talk about statistics on the impact of personalized content and experiences on accounts. How Many People For Each Target Account Are Visiting Your Website?...
B2B buyers are champions of effective time management, which is why they hate wasting time receiving generic ads from businesses that don't solve their problems or soothe their pain points. As a marketer, the ideal way to avoid irritating B2B buyers is by delivering relevant, informative content when they need it most, such as when they search for your business or visit your website. And what's more relevant than personalized content? 70% of buyers now expect to receive personalized content,...
By submitting this form, I agree to Trendemon's privacy policy.
