B2B marketing is harder than ever. More noise, more buyers involved in the process, and more complex buying journeys have posed a significant challenge for marketers to be effective. With the average B2B buying group now including at least 9-10 stakeholders, and a sales cycle that can last up to 11 months, B2B marketing is no longer tactical – it’s strategic and requires a complete mindset shift. Our annual B2B buyer journey report is an attempt at cultivating this shift...
In our previous blog post, we explored the transition from purely intent-based strategies to a nuanced approach that emphasizes interest. While interest forms the backbone of our engagement strategy, measuring intent remains crucial to identifying ready-to-convert leads. At Trendemon, we utilize advanced methods to measure intent effectively. Here’s how we do it: 1. Engagement WIth Content Website engagement is a primary indicator of user intent. By analyzing how visitors interact with our site, we can gauge their readiness to engage...
We recently chatted with Jon Miller founder of Marketo and Engagio, where he made his predictions for what will come in the B2B marketing space in 2024. He agreed that the ABM playbook of recent years is dead and no longer effective. Now that we know this the first question always asked is what's next. The Shift from Intent to Interest Traditionally, B2B marketing strategies heavily relied on identifying intent signals, which suggest when a potential customer is ready to...
In our most recent ABM event, we ventured beyond the basics and delved into the transformative world of ABM. Whether you're still on the cusp of embracing ABM or already navigating its complexities, this blog post is your essential read. We kicked off the event by unraveling the 'when' and 'how' of stepping into ABM for newcomers, providing insights that demystify the initial stages of adoption. Then, we shifted gears to tackle a more nuanced topic - the common pitfalls...
Diving into Account-Based Marketing (ABM) is a significant strategic decision for any business. As we navigate the complexities of modern marketing, understanding whether ABM fits into your go-to-market (GTM) strategy is crucial. This post will guide you through assessing your business’s compatibility with ABM, evaluating organizational readiness, and taking the initial steps to implement this targeted approach. Is Your Business ABM Compatible? One could say that you don't choose ABM, ABM chooses you. In other words, ABM should be the...
In a recent insightful interview with Jon Miller, co-founder of Marketo, Engagio and ex-CMO at DemandBase, we delved deep into the transformative trends shaping the B2B marketing ecosystem. The discussion centers on the 5 key transformations that explain why and how to adapt your business to the latest trends. Here’s a snapshot of the key takeaways, but for the full range of insights, you won't want to miss the complete interview. Ready to watch? Click here to jump right into the...
In the competitive landscape of B2B Marketing, strategies have become increasingly dependent on website optimization. For B2B marketers, the process of optimizing websites demands a unique approach that focuses on both the journey-level and the page-level. In this post, we will explore the world of website optimization for B2B companies, highlighting the key differences between B2B website personalization and optimization vs B2C, and why they must be a part of your strategy. B2B vs. B2C Website Optimization: Notable Differences Understanding...
As efficiency continues to be a core theme of 2023, why are B2B sales and marketing teams still not aligned? We are living in an ROI-centric world right now, and looking past this alignment leads to a major waste of resources and also reduces effectiveness. It’s not all bad news, however, as we have a brand new, disruptive solution to share with all of you. Introducing One-To-Won: We at Trendemon, are revealing our biggest upgrade in the past 2 years,...
With Google Optimize 360 set to retire on September 30, 2023, lots of companies are looking for a new place to run their experiments and A/B test their landing pages. This sparks a question - is traditional experimentation and A/B testing the best approach for B2B’s or is it time to re-evaluate your website optimization strategy? We know Google Optimize 360 was originally designed for B2C’s to make their one-off experiments and it has done a great job of that. However, for...
Now more than ever, businesses are prioritizing efficiency over growth; you need to be able to show proof of value, or you’ll be wished adieu. However, figuring out your website ROI can be hard as f**k, or is it? As we know, ROI consists of 2 parts, the return, and the investment; the investment part is usually straightforward as it's usually how much you spend on your website. The real challenge is finding the return. In this post, we will share a...
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