So far weâve explored the importance and methods for measuring MarTech ROI and Uplift. Now, weâd like to dive deeper on how to maximize conversion rates of target accounts visiting your site into pipeline opportunities. Like many things in life and in marketing, the theory is simple enough, but it's all about the execution. The theory has 3 parts: Segmentation, Identification and Activation. Each of those sections can make or break the effectiveness of the entire process.Segmentation - Breakdown your ICP Successful...
As weâve discussed in our previous post on measuring MarTech ROI , evaluating the impact of tech on business is hard. In this edition of the journey weâll zoom in on one key component required for this evaluation - uplift. We will show how here at Trendemon we analyze it and reveal some interesting benchmarks and correlations around this topic. A recent survey by DemandGen Report states that only 10% of B2B marketers think they have an excellent ability to measure and analyze marketing performance and impact. 54% of B2B marketers...
In this edition of âThe Journeyâ weâll discuss how to measure Martechâs true ROI and share our own brand-developed ROI Calculator. Simply plug in your numbers and get a clear view of ROI multiples and payback period for your MarTech solution or vendor of choice. ROI Measurement The ability to measure ROI is amongst the top 3 factors marketers cite as the most important when choosing a Marketing Technology solution replacement and had the largest change across the years according...
In this edition of The Journey newsletter, we took a deeper look into the current B2B Marketing analytics scene to gain a better understanding of the benefits and efforts in implementing personalized buyer journeys. We will also share stats that will arm you in your organization's personalization endeavors. Personalization is All Around Us When most people hear the term âpersonalizationâ, they immediately think of a B2C customer experience. But the truth is personalization has been around far before e-commerce, or...
In this edition of The Journey newsletter, weâre about to shine a light on the dark buyer journey. More specifically, weâll share data about how many touch points, sessions and page reads do buyers actually go through before sharing their real contact information. Flying Blind A 2022 Gartner CMO survey found that 67% find that orchestrating buyer journeys today is significantly more complex and difficult than just a few years ago. Itâs a bit puzzling considering that marketers today have...
In this edition of The Journey, we decided to take a closer look at the levels of interaction a typical B2B buyer has on your website. More specifically, how many touchpoints on average does it require to convert visitors into Sales Qualified Leads (SQL) or any other bottom of funnel goal. See our analysis below to uncover how many pageviews, reads and sessions do these journeys usually require. But before we dive in, why is it even a question we...
We're proud to present you with the first ever edition of the âThe Journey â Customer Journey Insights & Trendsâ blog post series. This initiative will educate, share industry insights, best practices and provide you with the must-read knowledge to enable a simple yet impactful journey orchestration on your website. Over the past 2 years, with Covid playing a key role â Digital transformation has accelerated dramatically how B2Bâs are selling and buying technology online. Trendemon has a unique advantage...
I had the pleasure of chatting with Marko VelimiroviÄ to discuss Trendemon's journey, our mission and what sets us apart in the marketing & sales technology space. Some key takeways: What Problem do we solve? The problem that we are helping our customers solve is how to understand if a user that is coming to their website is a relevant potential buyer. We help them understand what they are doing on their website, whatâs the content they are engaging with,...
Itâs not every day a young and innovative startup gets a chance to meet with dozens of directors and VPs from the worldâs top brandsâ business units, hear what they focus on and share with them what they do. In February 2019 TrenDemon was selected to participate in âThe Bridge Buildersâ Commercialization program. The program, sponsored by Coca-Cola, Walmart, Turner and Mercedes-Benz is aimed at closing the gap between the entrepreneurial community in Israel and the US market. We have...
Over the past few years since our founding, TrenDemon has received numerous recognitions and Thumbs Up from the Industry. Weâre pleased to announce our latest feat â winning the award for âExcellence in Promoting Trade Relations between Israel and Japan in the Field of Analyzing the effectiveness of content marketingâ by the Israel - Japan Friendship Society and Chambers of Commerce. Honoured at The 2nd JIIN Business Forum in Jerusalem before Hon. Mr Eli Cohen, Minister of Economy & Industry,...
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