10 mins

B2B Marketers, Stop Wasting Your Data Capital

Big data in content marketing

Marketers, you are sitting on a goldmine yet most of it is turning to rubbish. In this post I would like to discuss why marketers have to be mindful about what they do with their data, what is Data Capital, how to use it effectively and what are the main challenges they are facing. I would also ...

3 mins

Top 4 Content Marketing Trends in 2017

content marketing trends

On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is ...

3 mins

5 Great Tips & Tricks for Mastering Content Marketing

content marketing tips tricks

Welcome to a new five-part series about the four vital factors in running a successful content marketing campaign. We’ll be covering tips, tools, and best practices, from the first step of the user journey all the way to reaching your conversion goals. What Your Content Marketing May Be Missing A growing majority of marketers feel ...

3 mins

Introducing TrenDemon’s New Content Marketing Attribution Dashboard

New dashboard

We, at TrenDemon, are obsessed with transforming complex data into clear, delightful and visual insights. This is why over the past months we’ve been working hard to redesign our content marketing attribution dashboard. As a solution for the overwhelmed marketer, we go to great lengths to make our software as automated, simple and proactive as ...

3 mins

Rise of the Machines: Have Human Marketers Become Obsolete?

Autonomous Marketing

In many industries, automation software has taken the place of human activity. One area of particular growth is autonomous marketing software, covering various activities such as competitor intelligence, decision support systems, data mining, and operations management. The market for autonomous marketing will amount to more than $6.5 billion worldwide in 2019, growing from about $2 billion in 2012. What ...

8 mins

Content Marketing Analytics – Why It Matters and How to Measure Content ROI

content marketing analytics

This post discusses the importance of content marketing analytics and explains some of the key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics? If you look up content  marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this ...

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