Measurement and Attribution Archives

January 17, 2019 in Measurement and Attribution

1 min

TrenDemon recognized for excellence in supporting trade relations with Japan

Over the past few years since our founding, TrenDemon has received numerous recognitions and Thumbs Up from the Industry. We’re pleased to announce our latest feat – winning the award for “Excellence in Promoting Trade Relations between Israel and Japan in the Field of Analyzing the effectiveness of content marketing” by the Israel – Japan ...

August 14, 2018 in Content Strategy, Measurement and Attribution, Tools & Tips

3 mins

Are You Looking at Your Campaigns Wrong?

Paid content campaigns can often feel like a black hole. You invest in distribution channels, and quite often all you can really do is “spray and pray.” You invest in what you think is working – often relying on limited reporting – cross your fingers, and hope for the best. The reason for this is ...

August 7, 2018 in Content Strategy, Measurement and Attribution, Tools & Tips

3 mins

It’s Time to Optimize for Attention

When I talk to content marketers about business goals and ROI – I often find that they take on the look of a deer in the headlights. Of course, that’s a problem that needs to be solved. But most people think the solution is to just force performance goals onto the content team. That ignores ...

July 18, 2018 in Measurement and Attribution

1 min

Maximizing Your Content Every Step of the Way

Being a content marketer can be hard. You need to constantly be feeding the beast with new content and after a while, it can get difficult to always come up with fresh ideas. We get that. That’s why we wrote this new whitepaper. We set out to understand what made popular content successful at each ...

July 5, 2018 in Measurement and Attribution

1 min

Content Marketing in Context: The Evolution of Marketing and How to Keep Up

Have you heard of the term “adlergic”? If you haven’t yet, rest assured you most likely will soon. It is a word that is becoming increasingly popular to describe the fact that with the rise of noise and disruption caused by pop-up ads, there is also an increase in our banner blindness. In other words: ...

April 26, 2018 in Case Studies, Measurement and Attribution, Tools & Tips, TrenDemon News

1 min

Outbrain Proves and Improves Value for Clients

Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishers’ websites. More than 35,000 websites carry Outbrain’s promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a ...

April 17, 2018 in Content Strategy, Measurement and Attribution, Tools & Tips

3 mins

When It Comes to User Journeys, There’s No Such Thing as Typical

When a new customer starts using our product, I always ask them the same question: “What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: ...

April 12, 2018 in Content Strategy, Measurement and Attribution

2 mins

Why Is Content So Hard to Measure?

A couple of months ago we conducted a survey of marketers to understand more about their needs and strategies. A whopping 79% of the hundreds we surveyed said that they thought that it was hard to truly measure the impact of content. 79%. So we know it’s hard (heck, that’s why our product exists), but how ...

April 4, 2018 in Measurement and Attribution, Product Updates, Tools & Tips

2 mins

Supercharge Your Demand Gen with Our New Sources Report

We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they’re able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we’ve updated our “Insight Sources” report to show you the true impact ...

March 15, 2018 in Measurement and Attribution

1 min

Meet Us at Intelligent Content Conference!

The old-fashioned marketing funnel just isn’t cutting it anymore. Join me and Avishai at the Intelligent Content Conference where we’ll discuss how to break the marketing funnel and measure your content in a way that is actionable and addresses the entire user journey. Come see us on March 21st at 12:15pm at the M Hotel ...