Here’s the truth: conversion web design isn’t just about making your website look good—it’s about turning visitors into customers. A well-designed site creates a seamless experience that guides users toward taking action, whether that’s signing up for a free trial or making a purchase. Why does this matter? Because your website is often the first impression of your business. A strong web design can increase trust, boost engagement, and most importantly, increase conversions. Ultimately, the bottom line is simple: investing...
Being a content marketer can be hard. You need to constantly be feeding the beast with new content and after a while, it can get difficult to always come up with fresh ideas. We get that. That’s why we wrote this new whitepaper. We set out to understand what made popular content successful at each stage of the marketing funnel so that we could give you tips and tricks to use when creating your own content.] One of TrenDemon’s capabilities is the...
Earned Media Value (EMV) is a critical metric in modern marketing. It represents the estimated value of media coverage or customer-driven content that your brand receives without directly paying for it. Think of social media mentions, shares, online reviews, and articles written about your brand—this is the power of earned media. Why does it matter? Unlike paid campaigns, earned media value provides a measure of how effective your marketing efforts are in generating organic buzz and increased brand awareness. By...
When a new customer starts using our product, I always ask them the same question: "What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: Of course, there is the best route to the office, and so people should take it. But as I dug in the data, looking for that...
Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishers’ websites. More than 35,000 websites carry Outbrain's promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a small test on a single client. Since then we've expanded our partnership significantly. It's been incredibly exciting to see how our insights really make an impact and...
We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they're able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we've updated our “Insight Sources” report to show you the true impact of your referrals and campaigns. The amount of traffic, sessions, and conversions from each source. Sources that are driving the highest amount of readers Regardless of...
It started with a small idea. "Let's survey B2B Marketers to see what they're doing with their content right now." We see 1000s of data points around Content Marketing every day. What's missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 marketers completed it over the course of a month. Then it was time to crunch the numbers. What we discovered was that combining our own data...
Marketers, you are sitting on a goldmine, yet most of it is turning to rubbish. In this post, I will discuss why marketers have to be mindful of data, the importance of data capital, and the main challenges of leveraging it. I will also review a basic framework that allows us to approach big data questions through small steps. Why bother with data? Data holds the key to sustainable growth. In marketing, similar to the scientific world, innovation and growth...
Imperva is a leading provider of enterprise-scale data and application security solutions that enable compliance and protect critical information from criminal activity. Recognized for its world-class technology, at the time of writing this case study, Imperva was the only company to have led Gartner’s Magic Quadrant for Web Application Firewalls for four consecutive years. They're also a valued TrenDemon customer. We've been working together for a little over a year, and I must say - it's a true pleasure. Imperva works...
Online marketers share a struggle. They spend a lot of resources on creating, organizing, and optimizing the effect of content, but often do so in the dark. That’s why, when it comes to measuring the ROI for their efforts, proving the revenue benefits of content is their biggest challenge. Despite this, about 85% of marketers lack a method to measure the effectiveness of their content! Are you part of this group? Luckily, there’s hope. In our recent webinar, “How to...
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