Case Studies

Main KPI increases by 20.5% over two quarters

Bringg saw demo bookings – their main KPI – increase by 20.5% over two quarters. In general, the rate of goal completion increased by approximately 21% during the same period, and in just one quarter, the number of pages read increased by about 18%. All of these results translated into sales opportunities with major revenue potential.

"One of TrenDemon’s biggest advantages is that it allows us to see the actual customer journey, and know what type of content we need to develop to increase conversions."
Tania Fuchs, Bringg’s Marketing Director
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Gained More Leads with TrenDemon Intel

As a result of TrenDemon’s personalization feature, Cato increased conversions from content by 42%. TrenDemon also allowed Cato to see which traffic sources contributed the visitors who read the most articles and ultimately converted.
Cato’s content managers and writers could now learn how their articles and blogs attracted visitors to the marketing funnel.
Instead of only seeing that an article was trending, they could determine if/how it contributed to goals, and use those topics as a
guide for future articles.

“Every B2B company website needs TrenDemon to direct people to the right places and provide guidance for content creators. Plus, it’s an easily integrated technology. Other tools simply don’t provide these advantages.”
Idan Hershkovich, Senior Director of Corporate Marketing at Cato Networks
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Boosting Blog Performance with Personalization & Insights

Sapiens is continuously looking to get new and higher qualified leads and to nurture existing customers and leads through user engagement. With TrenDemon, they are able to boost sign ups through real-time personalization as well as gain a deeper look into how their content contributes to their business goals.

"We value TrenDemon and work with it on an almost daily basis. This tool enables us to achieve better customer engagement in offering our website visitors specific, relevant content. The platform is fairly easy to manage and update, and most importantly, it directly communicates with our business goals."
Yaffa Cohen-Ifrah, Chief Marketing Officer and Head of Corporate Communications, Sapiens
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Supercharging Marketo with TrenDemon

TrenDemon’s Marketo integration allows Panaya to guide prospects further down the funnel with automated predictive content recommendations and personalized call-to-actions based on their position in the journey. In practice, this translates to a significant increase in high quality leads. Also, Panaya uses TrenDemon’s journey insights to better understand and convert leads to sales, helping improve the bottom line.

"Capturing all our website leads to Marketo helps us to know from what page the visitor converted, what content was he interested in and how we can improve our lead-to-sale funnel to continue our nurturing process with better results and accelerate our ROI"
Dekel Wiesman, Director of Online Marketing
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Automatically Increasing Signups

By using TrenDemon’s Content Optimization, we helped to maximize conversions by automatically recommending best performing articles and by behavioral Call-To-Actions we have boosted conversions by capturing visitors that were about to leave their website. Above all that TrenDemon provides an in depth analytics that identifies the most effective sources and content articles that helped converting visitors.

“TrenDemon has become one of our favorite tools for content marketing insights and automation. Through features such as content slider and exit intent, we are able to guide visitors to engage further with us by targeting them with personalized messages and offers.”
Jonny Steel - VP Marketing at Payoneer
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