Bringg saw demo bookings – their main KPI – increase by 20.5% over two quarters. In general, the rate of goal completion increased by approximately 21% during the same period, and in just one quarter, the number of pages read increased by about 18%. All of these results translated into sales opportunities with major revenue potential.
As a result of TrenDemon’s personalization feature, Cato increased conversions from content by 42%. TrenDemon also allowed Cato to see which traffic sources contributed the visitors who read the most articles and ultimately converted. Cato’s content managers and writers could now learn how their articles and blogs attracted visitors to the marketing funnel. Instead of only seeing that an article was trending, they could determine if/how it contributed to goals, and use those topics as a guide for future articles.
Visibility into the entire user journey allowed Outbrain to understand the impact of specific content pieces for every stage of the funnel, and to promote content in a way that aligns with those stages. By turning TrenDemon’s insights into actions, the team at Outbrain now had concrete data about the type of content that led to engagement, as well as the best sequence of content to ensure conversions. This cemented the value of investing in them as a source over time.
TrenDemon enabled Imperva to analyze visitor interaction with content on their blog and other content assets, so they could track and speed up their journey to becoming customers. The benefits were almost immediate. Within one month, Imperva experienced an additional 4,000 page views, and after 60 days, there were more than 1,000 new monthly collateral downloads. As a happy surprise, they also saw a significant increase in revenue.
Sapiens is continuously looking to get new and higher qualified leads and to nurture existing customers and leads through user engagement. With TrenDemon, they are able to boost sign ups through real-time personalization as well as gain a deeper look into how their content contributes to their business goals.
TrenDemon’s Marketo integration allows Panaya to guide prospects further down the funnel with automated predictive content recommendations and personalized call-to-actions based on their position in the journey. In practice, this translates to a significant increase in high quality leads. Also, Panaya uses TrenDemon’s journey insights to better understand and convert leads to sales, helping improve the bottom line.
By using TrenDemon’s Content Optimization, we helped to maximize conversions by automatically recommending best performing articles and by behavioral Call-To-Actions we have boosted conversions by capturing visitors that were about to leave their website. Above all that TrenDemon provides an in depth analytics that identifies the most effective sources and content articles that helped converting visitors.
TrenDemon’s integration with Silverpop enables Panorama Necto to easily insert new leads directly to a designated list. By providing full tracking on each and every visitor and creating CTA’s for different visitors and goals and on multiple locations on their domain we improved their ROI significantly.
White Smoke uses TrenDemon optimization units for converting users to start a free trial and converting them again free trials to become paying customers. TrenDemon journey analytics enables White Smoke to measure and analyze what are the best sources that brings eventually the best sales and evaluate the CPA for each visitor.
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