Bringg saw demo bookings – their main KPI – increase by 20.5% over two quarters. In general, the rate of goal completion increased by approximately 21% during the same period, and in just one quarter, the number of pages read increased by about 18%. All of these results translated into sales opportunities with major revenue potential.
As a result of TrenDemon’s personalization feature, Cato increased conversions from content by 42%. TrenDemon also allowed Cato to see which traffic sources contributed the visitors who read the most articles and ultimately converted.
Cato’s content managers and writers could now learn how their articles and blogs attracted visitors to the marketing funnel.
Instead of only seeing that an article was trending, they could determine if/how it contributed to goals, and use those topics as a
guide for future articles.
Sapiens is continuously looking to get new and higher qualified leads and to nurture existing customers and leads through user engagement. With TrenDemon, they are able to boost sign ups through real-time personalization as well as gain a deeper look into how their content contributes to their business goals.
TrenDemon’s Marketo integration allows Panaya to guide prospects further down the funnel with automated predictive content recommendations and personalized call-to-actions based on their position in the journey. In practice, this translates to a significant increase in high quality leads. Also, Panaya uses TrenDemon’s journey insights to better understand and convert leads to sales, helping improve the bottom line.
By using TrenDemon’s Content Optimization, we helped to maximize conversions by automatically recommending best performing articles and by behavioral Call-To-Actions we have boosted conversions by capturing visitors that were about to leave their website. Above all that TrenDemon provides an in depth analytics that identifies the most effective sources and content articles that helped converting visitors.